Project: Pepsi Max
Advertising/Creative Intern
AGENCY: OMD Agency
LOCATION: London, England
JOB: Acted as lead art and creative director for the campaign. Created, approved and designed all social media graphics, print ads, and hype video.
TASKS: Generating an analyzing UK market data and drawing insights of the target audience. Penetrated a new target audience, allocated a media plan and budget of the entire campaign.
CAMPAIGN: For this campaign we brought together the insights of Pepsi Max and the target audience, millennials. Our campaign focused on the passion point of music to connect the audience with the brand. The goal of this campaign was to increase sales and awareness that Pepsi Max is a healthier soda than most.
TONE: The tone is upbeat, healthy, energetic, musical and fun.
TAGLINE: Move to the MAX, with Pepsi Max
#LIVETOTHEMAX
Amanda Tepper- Graphic Designer & Creative
Amanda Tepper
Graphic Design & Creative
As a passionate and motivated graphic design professional based in New York City, I am constantly striving to improve my techniques, expand my skillset and find new opportunities to grow. All of my projects have provided growth and allowed me to establish myself within the graphic design, creative and advertising industry. Please enjoy my portfolio, and feel free to get in touch with any questions.
Graphic Designer with 6+ years of experience working in the creative industry. Focus on conceptualization to delivery across a wide range of advertising, social media and marketing platforms. Accustomed to fast-paced environments and working under pressure to meet deadlines. Organized and a hard worker with strong oral and written communication skills. Creatively push the design boundaries to achieve my clients’ vision.
Education
B.S IN ADVERTISING WITH A CONCENTRATION IN GRAPHIC ART
University of Florida
Gainesville, Florida-Main Campus
Experience
SENIOR DESIGNER
SAATCHI & SAATCHI | NEW YORK, NEW YORK
Jan 2020 - Present
As part of the creative team, tasked with creating campaigns and designing advertising collateral for Toyota on a national and regional scale. Part of the entire creative process from conceptualizing to designing and executing the final product. Work closely with vendors and creators to see that our vision comes to life. Specialize in digital, broadcast, print, out-of-home and social media advertising.
DESIGNER
MIND GYM | NEW YORK, NEW YORK
Mar 2018 - Dec 2019
As part of the creative team, tasked with creating concepts, designing training materials, and finalizing design comps for clients. Specialized in using brand guidelines to create customized design collateral such as handouts and presentations. Worked directly with clients to ensure the end product was in line with their vision.
DESIGNER
KBS | NEW YORK, NEW YORK
July 2017- Mar 2018
Worked closely with producers and the creative team to finalize and oversee design comps for creative campaigns. Tasked with re-sizing digital and print ads to specific technical specs and optimize assets for digital use for companies like BMW, Vanguard, Windstream, Boars Head, American Express, etc. Also tasked with creating in-house agency fliers for company-wide events.
ART DIRECTOR INTERN
FOX SPORTS | GAINESVILLE, FLORIDA
Jan 2017 - Apr 2017
Created a campaign and re-branded Exactech, Inc. Built brand awareness for Exactech Arena at the Steven O’Connell Center at the University of Florida. Acted as lead Art Director responsible for creating and designing social media geotags, print ads, storyboards, and a micro-site. Visually brought ideas to life through art direction and graphic design.
Additional Experience
ART DIRECTOR
RETREAT Magazine | LOS ANGELES, CALIFORNIA
May 2016 - Jul 2017
Created art work, social media ads, house ads and graphics for a fashion, travel and lifestyle magazine. Oversight for the art, graphics and creative team. Responsible for compiling spreads and ads, approving photo resolutions, and preparing and finalizing issues for production.
ADVERTISING INTERN
OMD AGENCY | LONDON, ENGLAND
Jan 2017 - June 2017
Created an advertising campaign for Pepsi Max in London, England in partnership with OMD Agency. Tasks included generating and analyzing UK market data, penetrating a new target audience and pitching all findings to Pepsi Max. Created all graphics for presentations including, PowerPoint slides and infographics.