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Project: Pepsi Max

Advertising/Creative Intern

AGENCY: OMD Agency

LOCATION: London, England

JOB: Acted as lead art and creative director for the campaign. Created, approved and designed all social media graphics, print ads, and hype video.

TASKS: Generating an analyzing UK market data and drawing insights of the target audience. Penetrated a new target audience, allocated a media plan and budget of the entire campaign.

CAMPAIGN: For this campaign we brought together the insights of Pepsi Max and the target audience, millennials. Our campaign focused on the passion point of music to connect the audience with the brand. The goal of this campaign was to increase sales and awareness that Pepsi Max is a healthier soda than most.

TONE: The tone is upbeat, healthy, energetic, musical and fun.

TAGLINE: Move to the MAX, with Pepsi Max