Project: Pepsi Max
Advertising/Creative Intern
AGENCY: OMD Agency
LOCATION: London, England
JOB: Acted as lead art and creative director for the campaign. Created, approved and designed all social media graphics, print ads, and hype video.
TASKS: Generating an analyzing UK market data and drawing insights of the target audience. Penetrated a new target audience, allocated a media plan and budget of the entire campaign.
CAMPAIGN: For this campaign we brought together the insights of Pepsi Max and the target audience, millennials. Our campaign focused on the passion point of music to connect the audience with the brand. The goal of this campaign was to increase sales and awareness that Pepsi Max is a healthier soda than most.
TONE: The tone is upbeat, healthy, energetic, musical and fun.
TAGLINE: Move to the MAX, with Pepsi Max
#LIVETOTHEMAX
Project: Fox Sports U
Art Director Intern
JOB: Acted as lead art and creative director for the campaign. Created, approved and designed all social media graphics, print ads, the micro-site and illustrated the storyboards.
CAMPAIGN: For this campaign we brought together the values of FOX Sports, Exactech, Inc. and the University of Florida. Our campaign focused on Forward Thinking, Forward Moving. Our goal was to generate brand awareness by creating a campaign that would motivate its target audience to get up and go to the new Exactech Arena and give the audience a new mindset and way of looking at joint replacements.
TONE: The tone is motivational, healthy, exciting. We want to make joint replacements sexy and something people will be talking about.
TAGLINE: Forward Thinking, Forward Moving
Check out a behind-the-scenes look at the work our FOX Sports U students at the University of Florida did to develop advertising concepts to celebrate the inaugural year of Exactech Arena, and the partnership between Exactech and the university.
