Additional Work: UNICEF | Fox Sports | Pepsi Max
UNICEF
Concept: 27 Buses
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KBS created a powerful video campaign for UNICEF highlighting the staggering 27 million children worldwide who are out of school due to war and conflict. To raise awareness, 27 buses drove through the streets of Manhattan, symbolizing each child affected and sparking conversation around this urgent issue.
Service
Storyboard
Client
UNICEF
Agency
KBS
Fox Sports U
Acted as Lead Art Director by creating all social, print, and web collateral. Illustrated the storyboards for broadcast.
Campaign: Unified the brand values of FOX Sports, Exactech, Inc., and the University of Florida under the theme “Forward Thinking, Forward Moving.” Developed a campaign that generated strong brand awareness, inspiring the target audience to “get up and go” to the new Exactech Arena while redefining joint replacement in a fresh, motivating way.
Tone: Motivational, healthy, exciting. Make joint replacements sexy
Tagline: Forward Thinking, Forward Moving
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For more information check out FoxSportsU.com
Service
Art Director Intern
Client
Exachtech
Agency
FOX Sports U
Pepsi Max
Acted as Lead Art and Creative Director for the campaign, overseeing the creation, approval, and design of all social media graphics, print ads, and hype videos. Analyzed UK market data to extract key audience insights, successfully penetrating a new target demographic. Managed media planning and budget allocation for the entire campaign, ensuring strategic execution and maximum impact.
Campaign: This campaign united Pepsi Max insights with the millennial audience, leveraging their passion for music to create a meaningful connection with the brand. Centered around music-driven experiences, the campaign aimed to boost both sales and brand awareness—highlighting Pepsi Max as a healthier soda option compared to others.
Tone: The tone is upbeat, healthy, energetic, musical and fun.
Tagline: Move to the MAX, with Pepsi Max #LIVETOTHEMAX
Service
Art Director Intern
Client
Pepsi Max
Agency
OMD UK
